Pay Per Click Marketing Services
Achieve High-Impact Brand Exposure and Drive More Leads
In today’s fast-paced digital world, the number of websites is expanding at an astonishing rate. A diverse array of businesses—from small companies and franchises to eCommerce ventures and ambitious entrepreneurs—are making their mark online. Pay Per Click (PPC) marketing helps your business be visible to the target audience, driving more leads and conversions.
In recent years, we’ve seen social media giants implementing new advertising strategies, compelling advertisers to invest more in order to reach their target audiences effectively. For those seeking a quick rise in their campaign performance and a rapid return on investment (ROI), Equera brings its pay-per-click marketing services as a highly lucrative option.
What is PAY-PER-CLICK (PPC)?
PPC is a model of digital marketing where the advertiser pays a fee each time one of their ads is clicked. Pay-per-click advertising has established itself as a highly valuable and economical approach to online marketing.
PPC advertising empowers businesses to control their advertising budget, effectively showcasing their brand to the ideal audience at the perfect moment and location. Pay-per-click marketing offers precise visibility that increases your conversion rate.
SEO vs. PPC
In a perfect scenario, the integration of SEO and PPC advertising strategies proves to be the most effective approach for achieving targeted outcomes. Combining SEO and PPC strategies can significantly enhance your online presence, attract the right audience, and provide lasting advantages for your business.
For those looking to make a significant impact in a limited timeframe, pay-per-click internet marketing could be the ideal solution to effectively promote your brand offerings within your niche market. Equera stands out as a reliable company in the realm of pay-per-click internet marketing.
We collaborate with a diverse range of industry players and marketing experts. Our mission is to help them boost their leads, enhance brand awareness, and achieve their objectives. If you find yourself questioning whether pay-per-click is the ideal advertising strategy for your business, look no further—our PPC management team is ready to assist you.
PPC vs Google PPC
Pay-per-click marketing serves as a dynamic paid search strategy designed to enhance brand visibility, showcase offerings, and quickly engage targeted audience segments. PPC advertising operates on a straightforward principle: advertisers are charged only when a user clicks on their ads. This is precisely why it’s called pay-per-click.
When it comes to pay-per-click, many people immediately associate it with Google PPC. Pay-per-click advertising extends far beyond just the Google search engine results pages (SERPs) and the Google Display Network. Platforms like YouTube, Facebook, Pinterest, and LinkedIn have used the pay-per-click model, allowing users to engage with content while advertisers benefit from targeted exposure.
Equera deals in the following types of ads related to PPC marketing tailored to meet your specific goals.
Different Types of PPC Ads
Search Ads
Search ads target potential customers who are actively seeking out products or services in your industry or brand online.
Display Ads
Display ads show up on Google’s partner websites, reaching out to individuals who have explored sites related to the industry.
Social Ads
Social media paid advertising is undeniably the fastest-growing segment. Social ads are prominently featured on various social media platforms, including Facebook, LinkedIn, and Twitter.
Remarketing Ads
Remarketing ads serve as a gentle reminder for those who have previously explored your website, encouraging them to return and take the next step toward conversion. Remarketing stands out as a cost-effective strategy compared to search advertising.
Google Shopping Ads
Google Shopping ads enable potential customers to browse through products and their prices right on the search engine results pages, all before they even click through to a website. If you’re an eCommerce business with a vast array of products, our PPC agency suggests leveraging Google Shopping.
In-stream Ads
You may know them as YouTube ads, but they’re officially referred to as in-stream ads. Facebook has recently introduced in-stream ads, providing businesses with the opportunity to position their advertisements in prime slots and natural pauses within video content.
Gmail Sponsored Promotions (GSP)
Gmail-sponsored promotions offer a powerful avenue for generating direct response leads. With GSP, you can connect with potential leads directly in their inbox, making it easier than ever to engage with those who are genuinely interested.
Local Services Ads
Local service ads operate on a pay-per-lead basis. This allows you to avoid spending money on clicks that fail to convert into valuable leads.
Amazon PPC Ads
Amazon PPC ads offer a fantastic opportunity for sellers to enhance their brand visibility, increase sales, and attract more visitors to their stores by strategically placing sponsored ads in prominent areas on the platform.
At Equera, we harness the technical knowledge and expertise of our PPC specialists to streamline your customized campaigns, ultimately boosting your profit margins and bringing the targeted audience to your site.
Why Choose Equera’s Pay-per-click Services?
We are a Digital Marketing Organization offering our expertise and experience to make your business a great success. From PPC audit and account setup to PPC ads management and campaign monitoring, believe in us to improve your digital presence. You can expect the following services at Equera:
A Detailed PPC Audit:
We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy, and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques, and analytics.
Comprehensive Reporting:
As your personalized pay-per-click marketing agency, we provide you with customized campaign reports showing your Google Analytics results, keyword rankings, and overall campaign performance.
Multiple Locations PPC Strategy:
Equera designs a multi-location PPC strategy to maximize your approach to the targeted demographics. We create personalized ads to localize your callout extensions and site links.
Dedicated PPC Experts:
At Equers, our PPC specialized team maintains contact with you to manage your ad campaigns and answer your queries. Our experts make sure to give you tailored solutions for your problems.
Frequently Asked Questions
Ans: PPC stands for Pay-Per-Click. It is a paid way to bring a target audience and increase sales. You run ads, and a fee is charged when any user clicks on that ad.
SEO stands for search engine optimization. It is an organic way to bring visitors to your site without spending any money. However, PPC is not free, as you must pay to bring a target audience.
Yes, PPC advertising is more straightforward as compared to PPC. With PPC, a business promotes its business using paid online advertisements.
The cost of PPC depends on the type of business, form of industry, and the size of your organization. Moreover, the price can also be affected by the type of strategy you choose for ads.
Concluding Remarks:
Discover the essentials of paid search as Equera’s PPC experts break down how it operates, providing you with a comprehensive understanding of PPC management. Grasping the intricacies of pay per click processes can significantly enhance your ability to launch successful campaigns that yield profitable results. Discover the ins and outs of PPC marketing and explore how our dedicated pay per click marketing agency can guide you towards achieving your goals.
