Search Engine Optimization (SEO) Services
Standing out in the digital world is really a daunting task. Getting found first and boosting your search rankings in this fiercely competitive market and the ever-changing world requires Top-Tier SEO Expertise. We offer data-driven search engine optimization services to elevate your search ranking and unlock business growth.
SEO is a cost-effective method to bring organic traffic from search engines such as Google, increase leads, and boost sales of your products and services online. Our award-winning SEO company has helped numerous well-known brands fuel their business growth through results-oriented SEO strategies offered by our expert team. Equera offers the following search engine optimization services:
Keyword Research & Strategy
Equera is a Search Engine Optimization services agency where professional SEO experts know your niche and can elevate your rankings for specific search words. Our dedicated team will initially conduct a thorough audit of your site for the current performance of keywords and then will take your keywords Wishlist. After conducting a detailed review of these keywords, we will develop a list of keywords most suitable for your business, keeping in view the product or service, market trends, and the competitive landscape.
Technical SEO
Back-end technical expertise can boost the credibility of your site and such faster pages can increase the rankings of your website. If technical issues are fixed, it becomes easy for the search engine to crawl your website. Making search engines happy means your rankings can make you happier!
Local SEO
Local SEO is a game-changer, especially considering that 64% of customers search for local businesses online. With our Google Business Profile (GBP) or Google My Business (GMB) optimization, you can significantly improve your company’s local SEO ranks and attract more clients. We also help you increase your local following by monitoring your online reputation and optimizing your GMB profile.
On-Page SEO
We help you maximize your online visibility and grow organic traffic. Our SEO services align with the best search engine practices to elevate your website’s credibility. Our SEO specialists create original, valuable content, use high-resolution photos, and optimize your headlines and HTML tags.
Off-Page SEO
Off-page optimization is equally pivotal in increasing online visibility and building brand credibility. Collaborate with our SEO agency and allow us to assist you in your business expertise and knowledge. We use influencer marketing, social media marketing, and link building to produce quality links and achieve high ratings.
E-commerce SEO
Maximize customer retention by offering your clients a convenient, 24/7 purchasing experience. To generate individualized brand experiences, we conduct focused email marketing campaigns and optimize your website for voice search and mobile devices. We also offer various marketplace integrations to enhance your sales volume.
SEO-Optimized Content Writing
A dedicated team of professional content writers at Equera produces SEO-friendly content for your business. They create blog posts worth sharing or add more information to already-existing service and product pages to make them more search engine friendly. Search engines love websites that upload the latest content regularly. Select our SEO company to help with your content needs and to improve your search engine optimization.
Conversion Rate Optimization (CRO)
With Equera’s CRO services, you can increase your online revenue and improve your customers’ lifetime value. To increase your chances of conversion, our SEO marketing firm combines pay-per-click marketing with our SEO services. We conduct A/B split testing, optimization of landing pages, and website analysis.
Equera’s SEO Methodology
Here’s our step-by-step method for placing you in the spotlight everywhere your audience pays attention:
- Discovery:
During the discovery phase, we arrange a meeting with your organization’s important members and conduct a preliminary site inspection. We then ascertain your conversion path, identify your key performance indicators (KPIs), and conduct in-depth keyword research.
- Analysis:
The next phase is analysis, which includes link risk assessment, thorough site audits, competitive benchmarking, and site analytics reviews. At this point, we gather and examine all of your company’s data to identify the factors influencing your online appearance.
- Strategy:
Next, our SEO professionals will work on a strategic online marketing plan (SOMP). This plan outlines the expected outcomes for each marketing campaign, the goals of each campaign, and the anticipated time of completion.
- Execution:
In this phase, we begin executing SOMP. We manage your business listings, enhance the structure of your website, and optimise your blog entries and webpages using highly effective keywords.
- Measurement:
Upon joining our SEO firm, we immediately set up a tracking system to monitor your online development and evaluate the effectiveness of your SEO strategy. We track and analyze your KPI, keyword rankings, and statistics. Your organic traffic, bounce rate, conversion rate, local visibility, and click-through rates (CTRs) are all the necessary factors that our SEO specialists take into consideration.
- Reporting:
To keep you informed about the status of your campaign, our SEO team arranges monthly reports and frequent talks with your project managers. During our session, we deliver a thorough report with an overview of your site’s performance. This covers your ranking, total traffic, and KPI trends.
- Adjustment:
We modify our optimization plans on regular basis as part of our ongoing SEO efforts while responding to the latest algorithm upgrades and industry trends. The industry’s needs are always changing, and search engines are no exception. You can rely on our SEO staff to make the required changes and to continuously update you on the status of your campaign.
Frequently Asked Questions
Ans: SEO is the most widely used abbreviation for search engine optimization. Once your brand’s presence (including website, content, and social media platforms) is optimized over the internet, the visibility of your website increases.
Ans: Search engine optimization (SEO) is the process of improving your website and online presence to make it more appealing to search engines like Google and Bing. Search engines crawl or scan your website to determine the purpose of your website.
Ans: Regretfully, SEO rarely has an instantaneous effect. Search engines need time to improve your site’s reputation and give it a higher ranking. After improvements are made, you should usually start to notice results three to six months later.
Ans: SEO keywords are terms or phrases that sum up your website’s subject matter and content. Search engines, such as Google, then use the information to decide how relevant the material is to a given search query and where the page should appear in those results.
Ans: A backlink is an external link that points to your website; it’s also referred to as an inbound or incoming link. These links are especially beneficial to SEO since they enhance the credibility of your website and its content.
